Limited Time Offers

and Products that work!

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Off-Premise Consumption is here to stay

Covid-19 has accelerated a consumer cultural shift that was already emerging in the industry. Not only have we changed how, when and what we eat over the last 12 months, foodservice operators have evolved their business models to cater to on demand eating anywhere, anytime which has consumers engaging more than ever before.

1. Convenience:

As a society, we are increasingly time poor, and consumers increasingly value convenience when purchasing food. As food processes become more streamlined, outsourcing will become more affordable.

2. Technology:

Mass adoption of technologies such as smart phones fuel consumers’ expectations that their demands are met in real-time. The value of their time will increasingly outweigh the costs of outsourcing food preparation, and consumers will increasingly order food online or choose to eat out during meal times.

3. Staying In is the New Going Out:

Families are re-gathering around the table on two fronts:

During the day, household dining tables have become the new ‘desk’ or ‘office’ or ‘study’ for parents and kids, where they both work and dine interchangeably.

In the evening, the dinner table is a place for families to re-engage without the interruption of busy social schedules drawing people out of the house.

The dinner ritual is now more important than ever.

The Power of Limited Time Offers

Food outlets thrive on differentiation, and today’s consumer is all about trying the next big thing. In fact, consumers are tired looking at the same options on the menu within Fast Food and Takeaway venues making it even more important for operators to add unique and appealing stand-out options to their menu.

While most LTOs currently feature comfort foods, there is room to add more creativity, novelty, and share-worthy moments to the mix.

Introducing a range of limited time menu offerings inspired by seasonal flavours, culinary trends and key consumer occasions. Menu items that are fun, festive, and on-theme continue to gain momentum as consumers look for ways to treat themselves when on a break at work, entertain friends or simply re-connect with their families at home.

Limited Time Offers Let You

✓ Create energy, excitement and hype around your menu.

✓ Experiment with a new menu offering without a big commitment.

✓ Capitalise on hot trends, seasonality, special events or unique flavours.

✓ Help to steal market share and bring in new customers.

Introducing a range of limited time menu offerings inspired by seasonal flavours, culinary trends and key consumer occasions. Menu items that are fun, festive, and on-theme continue to gain momentum as consumers look for ways to treat themselves when on a break at work, entertain friends or simply re-connect with their families at home.

CUSTOMISABLE LTO TOOLKIT DOWNLOAD LTO GUIDE